ABOUT

Helping Leaders and Companies Scale Into New Markets

Executive coaching and strategic advisory for founders, investors, and global companies expanding into Australia and beyond.

Sophia Demetriades is a strategic advisor, ecosystem builder, and leadership coach working with founders, executives, and global companies navigating growth and market expansion.

Over the past two decades, Sophia has worked at the intersection of startups, venture investors, international business networks, and leadership development. She has founded and led business ecosystems connecting entrepreneurs, investors, corporates, and innovation communities across Australia and internationally.

Her work focuses on helping leaders and organisations scale through stronger strategy, partnerships, and leadership capability.

Sophia is the founder of the Norwegian Australian Chamber of Commerce and has worked with organisations including TiE, Sydney Angels, and global business networks.

Advisory at the intersection of leadership, strategy, and global expansion

Leadership Coaching

Executive and founder coaching designed to strengthen leadership capability, decision-making, and organisational impact.

Go-to-Market Strategy

Advisory support for companies launching, scaling, or entering new markets.

Ecosystem & Partnerships

Connecting founders, investors, corporates, and innovation ecosystems to unlock growth opportunities.

Supporting ambitious leaders and organisations

• Startup founders
• Venture investors
• Global companies entering Australia
• Senior executives scaling organisations
• Innovation and business ecosystems

Experience across startups, investors, and international business

Sophia Demetriades has built and led founder, investor, and corporate ecosystems across Australia and internationally, working with venture investors, government innovation agencies, founders, and global companies expanding into new markets.

Organisations:

• Norwegian Australian Chamber of Commerce (NACC)
• Estonian Australian Chamber of Commerce and Industry (EACCI)
• Dubai Chambers – Global Markets Division
• The Indus Entrepreneurs (TiE) & Sydney Angels
• Business Network International (BNI)
• Divino – Wine Membership Org
• Euromix – European Chamber Collaborative
• International Chambers
• Quantcast – advertising, audience insights and measurement
• Revenue Enablement Society – Australia

Explore Services: Coaching / Advisory