6 internal triggers that encourage people to share

How can you get people to emphatically click the share button when they see your content?

illus_2heads-media

Here are 6 psychological triggers behind viral content:

1. Social Currency

2. Triggers

3. Emotions

4. Public Observability

5. Practical Value

6. Storytelling

(infographic by Jonah Berger)

 

How_to_Create_Viral_Content_Psychology_Infographic

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2 thoughts on “6 internal triggers that encourage people to share

  1. Keith Tatley December 9, 2013 at 11:49 pm Reply

    Synchronicity – just heard Jonah on a podcast and now this pops up on your blog – nice infographic

  2. Viola Tam (@ViolaMLMTam) November 16, 2014 at 3:06 am Reply

    Hi Sophie,

    Thanks for sharing these valuable tips! Great infographic too!

    Viola Tam

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