3 personal branding tips for your dating profile

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Interestingly, most people around me don’t know that my personal/professional branding career started with writing personal dating profiles about 6 years ago.

This is probably because few of my clients feel comfortable giving public testimonials about such a personal thing and I am also very discreet about my work. People trust me for a reason. But you know what, everybody’s doing it. It’s like I always say, everybody wants to look good and feel good, so if you haven’t seen a branding specialist yet, then this is the time to do yourself that favor.

My pitch has also sharpened over the years, because previous and new clients and their referrals are running down my door. A new year, a fresh start, I need to work on myself and my business and ‘getting myself out there’ will be the first move!

And when I tell people what I do, it doesn’t take long before they bring the professional branding conversation over to a more personal one. “You don’t happen to look at more personal profiles, like dating profiles and stuff, do you? I have a friend…”

So if you have ‘a friend’ who want’s to go on some great dates this year, tell them to call me.

I spend a lot of time with my clients and the value they get from a sharp profile is priceless.



I won’t include everything here, so to start with here are the first 3 tips for your dating profile:

(Then you, or your ‘friend’, can get in touch later if you really want to make an irresistible profile that gets you what you want.)


1. Be clear about your desired outcome

  • How do you know how to get there if you don’t know where you are going?
  • How can you expect others to give you what you want if you yourself don’t know what that is?

– Don’t dwell on it, just write down the first thing you think about when you ask yourself the question; what do I actually want?

  • A girlfriend/boyfriend? a hookup? to get married? to have children? a friend?
  • Talk it over with a few friends and write it down. Must write it down. Write. It. Down.

NOTE: Don’t place onto one person the burden of being everything you want in your life, that is not a managed expectation…!


2. Let your pictures say the right 1000 words

  • Do you actually know how exactly you (or anyone) size up a potential match based on their looks? (whether it’s in person or in a picture)
  • Do you know that, what you write in your profile (with the exception of the first 50 words) says less about you than both the decision about what pictures to include in the profile, and the pictures themselves?
  • Do you know that you can determine someones personality based on how they look better than a set of pre determined questions?

– Unconsciously, our brains and bodies can ‘see’ the specific characteristics we look for in a potential mate within 7 seconds of meeting that person (or seeing their picture).

– Your body language says more about you than what you think. Think about you are trying to say, Which characteristics you have and wan to display. Are you neat and tidy? Are you vain? Are you free spirited?

NOTE: Your photos may actually be even more accurate in determining some specific social characteristics than in-person interactions – from your facial expression to your clothing style — before factoring in what you say or how you act.

Some brief clues:

  • how you stand, hold your arms, or how you face camera can show confidence levels and extroversion/introversion
  • facial features can show whether you are after long or short term relationships and effect what types of people get in touch with you; men look for femininity whilst women look for chiseled (short term) vs softer features (long term)
  • if you are smiling, or whether you’re alone or in a group can show social preferences

Note: I tend to disagree a little regarding the social pictures on dating profiles because you may want to consider your friends privacy. If you decide to include social pictures ask your friends or blur their faces in a non creepy way.


3. Your profile picture is their way to your heart (and soul)! 

  • Yeah, it’s not food.
  • And it’s not sex.
  • It’s not even all that laughter you bring into their life.

– It’s that look. It’s that look you give each other when the freckles in your eyes are perfectly aligned and what you see is a mirror image of more than what you are even thinking. It’s called understanding. Meaning and understanding. And that’s what all humans want and need the most out of life, yet give each other the least. Words alone can not describe meaning and understanding. What we think and what we say are not the same. Have you ever had a conversation with someone and felt like they ‘got you’ without you getting into details? And have you ever had a conversation with someone who didn’t understand you, even after explaining every little detail…?


Why don’t we give each other understanding you ask?

Because it’s challenging. It’s not easy. Most people just want life to be easier and they’re not actually willing or able to give understanding to others.

Bare with me, I’m going somewhere with this.

I’m not saying that you should spend a lifetime analyzing and creating your profile picture. What I’m saying is that your profile picture is the beginning of getting to your desired outcome (point 1 remember). So let that picture show who you are. Let people see that you understand who you are. And whether it’s a quick hook-up or a long term relationship you are after, save yourself and others the time of being honest. Theres plenty of people who want the same as you, so talk to that audience instead of deceiving both them and yourself.

NOTE: Don’t wear sun glasses, don’t be shirtless, don’t have your friends in the picture so people can’t determine who’s you.

  • Just face camera straight on, relax, and smile.

This is where my friends say I need to include an analysis of my own personal profile picture, and perhaps I will write another post later on. Although I think it’s pretty clear to people with their head screwed on and feedback from my 360 (which included that picture) states that it says I am: determined, vulnerable, cheeky. I’m happy with that.

Good luck writing your dating profile, I hope you get what you are after, and call me if you get stuck.



5 questions to help you launch, refocus or refine your personal brand

Personal Branding

Everyone wants to look good, feel good, have more, know more, be better. It’s human. It’s biology. It’s your right.

Most people however, don’t know how to achieve this. They think they know, but what they really know are all the excuses not to have all of the above.

They have what Covey calls excusitis, and they say things like this to avoid facing their fear of success: ‘I’m too old/young/tall/short’, ‘This is just who I am and I can’t change my personality’, ‘I’ve tried and it doesn’t work’, ‘It’s not for people like me’ etc.

And because I discovered this, and learnt how to overcome it, I myself was able to find my niche, my way, my strengths, and my passion.

With the gift of encouragement and ability to see the best in people (which has at times also worked against me), I help people look good, feel good, and be great. I do this through helping them discover who they are, their strengths and how to leverage them, for then to implement strategies to achieve set goals. This results in my clients finding more and better work or clients; new jobs they love; it increases sales, their confidence, their service offering; and best of all, it helps them self actualise. One of my focus areas is personal branding.


The first step of establishing your personal brand is to introduce who you are with you want to be. 

Most people are stuck on the idea that they can’t or won’t change, but whether you think it or not, most people do change quite a lot over the span of their life time. We change taste in music, hobbies, people, foods, and fashion. We change how we dress, where we work, and who we spend time with. Therefore, when you are establishing your personal brand, you are in a way creating your future self and that’s the persona you need to plan towards (not your past self!).


Once you have established your ideal future self, you need to prepare for that role. What you wear, how you think, who you hang out with and so on. 

As people need feedback and constant communication with others to find clarity, I recommend working with a branding specialist to get the most out of your personal brand. It is also important to avoid coming off as flip, arrogant, or unprofessional – which too many people do.

Meanwhile, I have prepared 5 questions to help you launch, refocus or refine your personal brand:


1. What are your goals?

– Getting published?
– Landing a new job
– Getting invited to present at conferences?

  • Your goals should drive the major aspects of your personal branding campaign, from what you say, to how and where you say it, and to the audiences you target.
  • The more specific your goals, the better you can tailor your personal branding strategy and evaluate its effectiveness.


2. What do you have to say?

– What do you know and want to be known for?
– Do you have a clear and original perspective on your specialty field?

  • A popular or different point of view attract people’s attention and inspire them to share your message, which builds brand awareness and helps to create a following.


3. What’s your voice?

– Whats your impression on others? (authoritative, academic, conversational, corny, or quirky)

  • Choose a voice that’s true to your character and aligns with your goals to help you connect with others while differentiating yourself.
  • Avoid being sarcastic and negative – it does not play out well on social media.


4. Who’s your audience?

– Who do you want exposure to? (media, executives, students, partners, the health conscious)?

  • Thinking about the stakeholders who can help you achieve your goals, and then establish a strategy for reaching them wherever they cluster.


5. How should you engage?

– Which channels should you use? (Your audience will determine this)

  • Consider the types of content and media your audiences will be receptive to, and prioritize quality over quantity.
  • Hire people to help you write, connect, set up social media (or don’t use social media).
  • Be active, versatile, professional.


So, why is it important to develop and communicate a consistent message that expresses your professional worth and values?

  1. It is an effective way for passive and active job seekers to distinguish themselves from competitors and gain visibility in a crowded employment market.
  2. For executives, it can help attract talent to their organizations, build goodwill with customers and business partners, and create positive buzz for their organisation.
  3. Building a brand and a following on social media demonstrates strong communication skills, the capacity to influence others, and leadership. All attractive traits.

If you would like to discuss your personal (and professional) brand further, please get in touch. I would love to get to know you and help you and others see how great you are.


6 internal triggers that encourage people to share

How can you get people to emphatically click the share button when they see your content?


Here are 6 psychological triggers behind viral content:

1. Social Currency

2. Triggers

3. Emotions

4. Public Observability

5. Practical Value

6. Storytelling

(infographic by Jonah Berger)



PR Thinking is the Future

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It is always good to know you work in a forward thinking field that people believe in, PR Thinking is the future.

According to a study conducted by European business school Mediaschool Group, 70 percent of current marketing students believe that, in 10 years, marketing will focus on content marketing and “PR thinking”—a focus on building brand recognition and image, and on inspiring customer trust. Further, 80 percent anticipate the demise of stand-alone social media services firms and digital marketing agencies.

That means that tomorrows CEO’s & CMO’s believe that customers will continue to look for:

  1. Ideal public relations (building relationships based on two way communication and trust)
  2. Trust in the customer as an individual with an opinion, decision making ability, and their own brain with knowledge of what is best for them
  3. Brand recognition, meaning, and image – what does the brand represent, and how does that representation have a common meaning to the buyer?

Read more here in PR Daily

What’s It Worth?

images-19In order to understand the value you offer others, you need to establish 3 things:

1. What are values?
2. What do you value?
3. What do they value?

… and then you can ask, what is the value of what you do for your clients?

1. What are values?

Values are important and lasting beliefs or ideals shared by the members of a culture about what is good or bad and desirable or undesirable. Values have major influence on a person’s behavior and attitude and serve as broad guidelines in all situations. Some common business values are fairness, innovation and community involvement. Some common personal values are family, friends, and wealth.

Human economics are often measured in monetary values. In the hustle and bustle of everyday life, we often forget to stop and think about the values apparent in our environments. Why do we think purchasing a jacket at 50% discount is a bargain when we know it couldn’t possibly have been marked correctly on the original price? (no one would sell below market value unless they were replacing its value with something else). What is employment worth to a single mum as opposed to a Stepford wife? What is the worth of a brand new sports car to a multimillionaire as opposed to a rusty old fiat to a man living 50km away from his workplace? What is an un-paid internship experience worth to an immigrant fighting for their dreams as opposed to an overseas trip for a spoilt teenager?

2. What do you value?

Most people are not clear about their own values. We often cop out on that answer and fall to the default answer that our values are family, friends and wealth. They might be, however then they are not measured correctly up agains each others, and also not compared to your behaviour and personality. The most recent model to measure values is the competing values framework, which is a management model created by Quinn and Quinn (2010).

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Today, management skills are commonly segmented into the competing values framework including four paradigms which have developed over time. Contingent upon environment and situation, and due to the complexities of life and technical, social and political “forces of time” several models are necessary to describe efficiency. The competing values framework includes the rational goal model (Control), the internal process model (Compete), the human resources model (collaborate), and the open systems model (Create). In order to understand yours and others values more clearly, you can read ‘Becoming a Master Manager’ (Quinn & Quinn 2011), contact me for a competing values assessment using a matrix test I have made based on Quinn & Quinn’s model, or read through the below competing values:

Q: Do you value stability and continuity more than team cohesion?

Q: Do you value creativity more than profitability?

Q: Do you value being in control more than understanding other?

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What do others value?

The best way to find another persons values is to ask them, interview style.  Explore and elicit information about the persons opinion, beliefs and values as well as their perspective on a specific issue. This way you achieve a holistic understanding of their point of view or situation. It also allows you to understand an extraordinary amount of complexity and to reduce and compare it for increased understanding and further social development for both of you. As the most natural and obvious way of gathering information, interview style conversations become a “space” for people to be heard and understood, creating a sense of acceptance and belonging. Interview style conversations both connect people with information and creates better relationships.

You will found that, once you learn to listen to others messages with focus and open-mindedness, you will also achieve a sense of self-awareness. Fifty years of research has found that people interpret messages differently due to prior experiences and events and thus expectations. Experience depends on a person’s actions, behaviour, thoughts, decisions, skills, knowledge, identity, environment, beliefs and values. The latter two in particular stands out in a globalised world with increasing awareness of and sensitivity to, different beliefs and values across cultures. Values are hard to change because they are long-lasting beliefs built on moral and ethics about what is important in a variety of situations. Values and beliefs thus play an important role in communicating a vision that will influence individual behaviour, including purchasing behaviour. Do you know why your customers buy? Do you know the value of your product or service from their perspective?

This type of two-way communication is what we in public relations call symmetry. The concept of symmetry suggest that, if the PR function aims to value both the organisation and the customer, it must be based on values that reflect a moral obligation to balance the interests of an organisation with the interests of the customer. So, ideal (or best practice) public relations in your business – customer relationship would therefore be to understand what your customer wants, and then only really let them buy what they want without selling to them – even if it then turns out that you don’t offer what they need.

Is this what you do? Do you let your customers purchase in their own best interest? or, is your price aligned with the value your product or service have to your customer?



May I Understand You?

images-18Research shows that most humans yearn to be understood. Perhaps today you can spend time understanding those around you. At the very least, your efforts may translate into better communication, increased understanding, and ultimately, improved relationships.

Can bilingualism make people more aware of their own and others love languages? I believe so.

So that we can understand and love each other better, Dr Gary Chapman created the model of the 5 love languages: Quality Time, Acts of Service, Words of Affirmation, Physical Touch, Receiving Gifts.

Most of us grow up learning the languages of our parents, which becomes our native tongue. We later learn additional languages, but with slightly more effort. For those of us who are born bilingual and become polyglots or multilingual, it may be easier to understand others culturally because our brains are used to making an effort to interpret what others are saying and doing.

Our emotional love language and that of others may be as different as Mandarin from English – no matter how hard you try to express yourself in English to someone who only understands Mandarin, you need to use a huge amount of energy to get the message across. Don’t forget that body language (55%) and tone of voice (38%) also have culture specific meaning.

It’s rare for husbands and wives, friends, and colleagues to have the same primary love language. Unless we learn how to alter our own communication, we tend to speak our own primary love language and become confused when others don’t understand what we’re communicating. Once you identify and learn to speak another persons love language, you’ll have discovered the key to a long-lasting, loving friendship, partnership, marriage.

Just with any model, the 5 love languages are meant to guide us and bring us one step closer. We all appreciate all 5 languages, however we usually prefer 1 or 2 over others if we have to choose.  Another way to discover your love language, is to think about how you naturally show love to others, as we often give what we like to receive. We often hear the expression, “treat others the way you would like to be treated”. I think we need to re assess and “treat others the way THEY would like to be treated”.

I had a partner a few years back who thought Chapman’s book was silly. I explained it to him in short, and said to him that I thought his love language was physical touch and words of affirmation. I went on to explain that our lack of connection could be because I did not grow up with words of affirmation and it is something I am learning (I believe I have become genuinely good at it now, especially as a mentor). In addition, because my primary language is acts of service, I would get incredibly hurt when he told me he was going to do something and then didn’t. To me, this showed a lack of love, to him, it was not at all meant to be a disrespect of love, he just didn’t think it was that important to me. Clearly, because we could’t agree to love each others in the other persons language, we had to end it and move on, yet we are still close friends today.

Men, don’t cop out and assume your language is physical touch just because your brain is wired to think so. It might even be worth taking physical touch out of the test until you fully understand how you prefer to give and receive love. Dr. Chapman says, “We’re not talking comfort. We’re talking love. Love is something we do for someone else. So often people love one another but they aren’t connecting. They are sincere, but sincerity isn’t enough.”

Although you may score certain love languages more highly that others, don’t dismiss the other languages. Friends, family and colleagues may express love in those ways, and it will be beneficial for you to understand this about them. In the same way, it will benefit people around you to know your love language so they can express their affection for you in ways that you interpret as love.

Take the test here, and have a relaxing Sunday filled with love and understanding.

My results are:

1. Acts of Service (includes doing work together and small gestures)

2. Quality Time (focussed, fun, experience, not necessarily quantity)

3. Words of Affirmation (I love poetry, what you do means more to me than what you say)

4. Physical Touch (I’m very ‘touchy feely’, I find it hard to be physical if I don’t feel loved)

5. Receiving Gifts (I still appreciate gifts, I’d just rather have the gift of love)

Learn more about Dr Gary Chapman and the 5 love languages here. 

With this backdrop, do you understand why your customers buy? (next article…)

SA Chamber of Commerce Panel Discussion

SA Chamber of Commerce Panel Discussion: Per Claesson from Dental Access, Petra Andren from ATP,  Sophia Demetriades from Dream

SA Chamber of Commerce Panel Discussion: Per Claesson from Dental Access, Petra Andren from ATP, Sophia Demetriades from Dream

How to mend a broken heart

By Sophia Demetriades


Anger kills… every day… through an ocean of infirmity such as depression, stress, broken relationships, strokes and heart disease. Yet its victims often never know what hit them.

I’ve heard anger to be a more comfortable feeling for men, whilst it makes women cry, the suffering none the less does not differ between men and women. Either way, the most painful anger is self anger, which leads to anguish and despair, which again lead us to do the most hurtful things to others, and to ourselves.

Once we are angry with ourselves for being vulnerable, denying ourselves to be vulnerable again, we forget to remember that forgiveness is the solution to a broken heart, whether it belongs to you or someone else. No matter how deep you are hurt, there is a way to effectively reduce your anger, improve your mental and physical health and put you in charge of your life again. Forgive to live is not just a dream, its a way of life that can save your life. Whether you think you can or can’t, you’re right, and if you want to take your life back and have the love you definitely deserve, you must believe that you have what it takes to forgive yourself and others for being human.

Forgive yourself for breaking someones heart. Forgive yourself for not completing something you started. Forgive yourself for choosing something else. Forgive yourself for what has been and move forward in belief. Forgive your friend for what’s probably a tiny mistake in the big picture of things. Forgive your parents for not being perfect. Forgive your colleagues for not understanding you. Forgive your brother for what has been and move forward in belief.

7 steps to forgiveness:

1. come to a new understanding of what has happened to you

2. discover what forgiveness does and doesn’t mean

3. take steps to reframe your grievance story

4. stop giving control of your life to the people from your past

5. stop controlling other people and events around you to the level of which you can’t let go

6. get your life, and maybe even your health, back

7. find a freedom, peace, and strength you’ve never had

Forgive. Whether its your or own someone else’s heart you hold in your hands today, own it.

Look forward and cherish it. It has someone’s dreams inside.

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What will the university look like in 10 years?

By Sophia Demetriades Toftdahl

A current emerging trend is the shift in western education where we are slowly moving away from the university (which is likely to collapse unless they collaborate more with industry) and towards personalised, customised education which increases engagement in candidates or students. And it’s being replaced my mentors and coaches.

Library is free, internet is almost free, courses are easily available online. What is not so available in the current university are good teachers, and I say that with the utmost respect for those few of my teachers that were excellent, good teachers are a scarcity in the university today because all they do is to sit inside the uni and read and write, and they no longer have industry experience, and so we are not closing the gap between education and industry, we are in fact widening it.

It’s not long ago that Chris Anderson explained the idea of teacher as mentor, teacher as coach, teacher as informant. Who the teacher is will also change. It mightn’t be an academic in the future, it could be someone from industry…

Then, we have internships, which have been very popular in parts of Europe and the US for decades with the intension of being a transition between study and work life. Yet now, because some people are incredibly skilled at taking advantage of others, and some very negative, and some don’t have the skills to make sure they are not taken advantage of, we are experiencing a somewhat bad name for internships. Not everywhere of course, there are some excellent internships out there, and I’d like to believe we offer them too. What I mean is the fear of internships lurking in the university halls and in media.

I’d like to take us back to the origin of the university, I’d like to walk you down the hall with Plato and Aristotle, I’d like to challenge you to ask them what the meaning of university is (learn how to think in a different way) and compare it to what we are doing today (conforming), and then answer this question:

Considering the emerging trend of personalised and customised education, which increases engagement and motivation in students. What will the university look like in 10 years?

Raffaello Sanzio (1483-1520) School of Athens


What is fascinating about the fresco The School of Athens is the fact that many known philosophers, poets and mathematicians that lived in different periods of time are depicted together in the same room, as if they were contemporaries. Some say this is just a homage to great thinkers, but others say that the intention of Raphael was to pass on a message. What message would this be?

Read more at Suite101: Raphael – the Symbolism of The School of Athens | Suite101 http://suite101.com/article/raphael–the-symbolism-of-the-school-of-athens-a188908#ixzz2MtYNP38M
Follow us: @suite101 on Twitter | Suite101 on Facebook

Who am I?

By Sophia Demetriades


Sometimes I wonder what I’m supposed to do and who I am meant to be. 

I spend my time helping others find their path and purpose, and even though that’s an awesome journey, I only just realised what I actually do for people through a series of in depth interviews and the feedback was pleasing:  ‘you listened to me, and then spent your time helping me get what was important to me.’

Whilst I was wondering if I was doing something meaningful, people around me found meaning in me listening to their stories, and that’s awesome because I love stories and I love working with people. Thank you to everyone who shared this with me, it’s made me feel important.

Year of Growth
Last year was Dream Internship’s third year in business and thus our year of growth. My agents, staff and I spent the year growing our relationships and focussing on the people around us. For three years my focus has been to build healthy relationships and eliminate toxic ones. Last January, I published my promise to spend 2012 helping others be awesome, and the result is that I feel more awesome now than ever before.

I have also been working as a Business Consultant (Relationship Manager) whilst re-writing my thesis on SMB & Corporate Management & Communication into a book (Publish mid 2013). With one foot in academia and the other in industry, hard work and nurture has really paid off, because now we can continue to help other’s build their relationships, be it between businesses, business to customers, between professionals or personally.

To help you better understand who I am and what I do, please read on here

I am a Relationship Manager who work to create, improve and maintain relationships with the aim to develop more effective people and organisations.

This modern practice combines working models from fields such as human resource management, coaching and mentoring, public relations,  education, and entrepreneurship. It focuses on three main relationships including Business, Customer, and Interpersonal Relationship Management.

I own two international consultancies that leverage off each other

1. Dream Internship (DIA), is a global consultancy that connect people & organisations through customised mentoring and internship programs.

2. Dream Relations focus on building business systems around people and their values, where open two-way symmetrical communication in Public Relations is the ideal.

For more information visit    www.sophiademetriades.com     www.dreaminternship.com                                                                                             –                                        Sophia Demetriades Facebook    Dream Internship Facebook

Let’s Succeed Together
You need a high level of awareness and effort to build more effective people and organisations. Once you have spent the time to understand yourself and what you are doing, you need to explain it others, sometimes several times. The essential factors in success are always found together, and I hope we can build on our successful collaboration.

Thank you!

A New Vision For Our Future

How do we facilitate change, and restore and empower the individual?

  • Once someone is happily employed and feel valued, they experience self-actualization.
  • Humans interpret the world based on their environment and experience.
  • Once negative experience in ones un-chosen environment is healed from human memory, and choice is restored, humans are able to live in the present and look towards the future.
  • This starts with an encouraging vision for the future.
  • We need to dream our future out loud and solidify our dreams.
  • Then we must believe in our own and others dreams, and create a reality based on our values and beliefs.
  • This way we deliver our future in a way we could only dream of.

“I hope I inspire people to do the things that inspire them so that a vast majority of people come home at the end of the day fulfilled and thus make better people. And when we are better people, driven by what fulfills us, there is a better chance we will care about each other and have more fun” (Demetriades 2011).

I have created a framework (new solution to old problem) that explores three disruptive industries; technology, education and human resources, affected by a fourth industry as entrepreneurship.

  1. Technology is changing the world

It goes without saying that technology is changing the way we do things. Information is becoming more accessible (to some) and we have moved from the industrial age to the knowledge worker age. What brought success in one economic age will not lead to it in the next, and we are now shifting the focus to release, transform and empower the people behind the business rather than focussing on transactions, machines and increased productivity. Whereas the most valuable asset in the 20th century was production equipment, the most valuable asset in the 21st century will be knowledge sharing, and knowledge workers and their productivity. Technology is the knowledge workers tool.

2. The Education industry is changing

The education industry has turned into big business over the last few decades, yet the coming generations seem to have new and more ethical ideas for business. Although the global landscape   has been quite rough with war, it might have softened behind the scenes and we are moving in the right direction, forward. Entrepreneurship is blooming and especially social entrepreneurship and alternative education institutions. The CEO’s of tomorrow will drive ‘the school as a business unit’ back to its core values of education. We may see that the university will return to its origin where small groups or student teacher relationships become the norm. Imagine the early days of Plato and Aristotle, walking through the university hall in Athens, depicting the true meaning of university, designed for advanced learning for people as part of ‘the whole’, or ‘the society’. You can have a degree without having an education, and you can have education without having a degree.

3. The Human Resources industry is changing

We are increasingly experiencing a more human form of the workplace. HR Managers are welcomed to the board, and HR departments are run by professionals and not by administrators and operations department as previously. Due to emerging technology, people are becoming increasingly aware of the ruthless recruitment industry which must be separated from the HR department. A recruiter works for a company who is the paying client. The recruiter needs to see as many and as suitable people as possible to fill the role, and let the rest back into the pool. That pool is a massive opportunity. Theres plenty of suitable fish in the sea, the question is for what? When you are out of work, the best thing you can do is to educate yourself, if you can afford it, and these days you can. If there is a will there is a way. As the world is over populating, we need to collectively fill gaps and find ways to be more efficient.

“My vision is a healthier and happier future workforce, where people do what they love and love what they do.”

 We dream, believe, create, and deliver – a  new vision for our future.

Network Your Way to Work

If you are an international student that is just entering the Australian job market and you want to make a big splash in your marketplace as fast as you can, and get people to headhunt you, this tip sheet is for you.

No more floundering around hoping to get a phone call from someone you don’t even know.

Instead, use this great networking technique to take your idea to a group of instant employers.

Read on to join the movement of creative people that get tons of job offers on minimal effort.

Continue reading

Don’t Get Stuck In The Thinking Hole

Good morning,

I have discovered a great explanation for something that I do a lot, but didn’t have a very good term for.

This is something that will help you get out of the problem-solving rut that many of us get into when we try and out-think something, our uni work, applying for jobs, does he like me, am I too sexy for my t-shirt? think think think, you name it.

Maybe you have a major problem with writing an assignment or putting together you resume.

Maybe you can’t get your housemate to pay their bills.

Maybe you are having trouble thinking of a new gift for your friend.

Whatever problem you may have, there are always a million, because that’s part of the beauty with living your life and mapping it out with great solutions.

There are no rules, and there is no manual.

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Magnetism – stand out, be noticed and remembered

Here we are, on to another Monday… My legs are still sore from running a half marathon this weekend, luckily I don’t type with my toes…. ha ha ha.

Today’s Dream Internship Tip sheet is a sneaky little way to get noticed, even if you sometimes feel like you’re just one of the crowd.

If you are looking to get a job, and you want to get a head start on all the other applicants, then this is something for you!

Here goes:

One if the biggest issues with sending email resume applications to employers, is getting it read by the right person at the right time.

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Gen Y Discrimination: a shame or a kick in the butt?

Gen Y is going through a discriminatory stage. You could say that the exception becomes the perception, because the few Gen Y individuals who are loud and obnoxious in the media make the public believe that these individuals are representatives of the whole group (generation). Clearly, you can find many Gen Y’s who are capable, intelligent and serious. We dont all host crazy parties on Facebook and trash our parents house!
This is both a shame and perhaps a kick in the but.

Motivating Gen Y on Radio Adelaide

By Tim Molineux and Sophia Demetriades








8 Steps to Happiness

By Dream Internship (Ref Grant & Leigh 2011)

1. Goals and Values

2. Altruism and Kindness

3. Mindfulness

4. Stengths and Solutions

5. Gratitude

6. Forgiveness

7. Social Networks

8. Reflect, renew, review

HR & Education Industry Starving for Mentoring Programs

The education landscape is rapidly moving towards a renaissance of program delivery. People are increasingly interested in personalised and customised programs suited to the individual of the 21st century.

An important idea in the definition of a university is the notion of academic freedom. Interestingly however, academic freedom is no longer the reality of today’s university practice. If academic freedom refers to the freedom of inquiry by students and faculty members as essential to the mission of the academy, it is long lost. No field is generalised and standardised and limited by beurocracy more so than the university.  Continue reading

Talk to the Why – Simon Sinek


“I inspire others to do what inspires them”, Simon Sinek says in his famous TED talks and world wide presentations. Simons model, the golden circle, teaches organisations to speak to the why, rather than explain just what they do. If you do however wonder what Simon does, he conducts leadership training for organisations, and also teaches leadership at Columbia University in New York. You can read more about Simon here. This week, I had the pleasure of meeting Simon in person at BusinessChicks in Sydney. BusinessChicks is a women’s network headed by Emma Isaacs, and they often host fantastic events with top notch speakers Australia wide.

Simon really inspires me. Not because of what he does, but because of what he says. You can read his blog here, and you will quickly understand that Simon has learnt to speak to the why.

Buried within the cerebrum the limbic system, often referred to as the “emotional brain”, support and control our emotions, our behaviour, and our long term memory (Campellone 2011). The limbic brain also controls our decision making, and visionaries and leaders who inspire action, are often people who speak to the limbic brain (Sinek 2010). Driven by cause, purpose and belief, some entrepreneurs who speak to the ‘why’ and thus inspire people who believe the same as what they believe. According to Sinek (2010), this ability is what sets companies and people such as Steve Jobs and Apple, Richard Branson and Virgin, Martin Luther King and the Civil Rights Movement, apart from others. They create a vision and image based on their own passion.

With this backdrop, I would like to share my vision with you. I believe that what people want the most, is for their dreams to come true. Too often however, fear of failure or success hold people back from realising their dreams. Another inspiration to me, Sir Ken Robinson, explain that the reason for this is because people grow up being taught what not to do or to conform rather than to do what makes them happy. This he says, stifles creativity. Similar to myself Robinson battles the unsexy stigma of education as an occupation. We fight beliefs such as ‘academia is for people who cant do’ or ‘education is for people who don’t know’. None the less, when people are asked about their education, they are sensitive, either stating how good it is, or excusing how limited it is. But education does not come from academia. There is a learning experience in everything you do. It’s just that we rarely stop to contemplate what we actually learn from the situations we put ourselves in. And then of course, you always come across those who never learn. I know thats not you.

We all however let our personalities shape at least one area of our life where we never learn, or should I say never change. However most of use are ready for change. Most of us are changing and working towards something bigger and better. That is the human in us, that is biology leading us in the right direction. We all know what we are dreaming about. We all know where we want to go. What we don’t know, is how to get there. And for that reason, we let ourselves scare. If only we dreamt out loud, if only we told people what we really honestly wanted, and then went to go for it, we would have our dreams come true. And this is why Robinson and Sinek both inspire me so much. Because they have taught me to feel comfortable about my dreams. Because when I found them I realised there are people out in the world who believe exactly what I believe. Because I have learnt to dream out loud, by believing in myself, and by stepping up to the challenge when things become uncomfortable.

So, if you don’t know it already, if you don’t know what it is that I dream about, here goes:

“My vision is to offer the most innovative and engaging education programs available – in the eyes of my stakeholders, communities and individuals”.

As a result, through DIA’s programs and services, I will add to life’s enjoyment by helping people develop to the best of their abilities which will help me develop to the best of my abilities.

This will testimony my leadership in offering education programs that enable and transform the way people and business find, manage, interact and communicate with one another, and thus make me part of a company that understands and satisfies the education, entertainment and self-actualization needs of our stakeholders.

In short, my dreams are realized through yours. Why? Because it makes me feel happy, balanced, and important. I love helping others.

And so when I met with Simon this week and asked him about his why, he said out loud the dreams I have inside. He believes what I believe, and spoke to me and my why:

“I inspire people to do the things that inspire them so that a vast majority of people come home at the end of the day fulfilled by the work they do. The ultimate goal is world peace. People who love what they do come home fulfilled and make better husbands, wives, moms, dads, children, neighbors and friends. And when we’re better people, driven by what fulfills us, there’s a better chance we’ll care about each other.”

So that I can get to know you better, what is your why?

Networking your way to success

We’ve all heard it before; ‘it’s not what you know, but who you know’ or, ‘it’s not what you know it’s what you do with it’, or ‘it’s not who you know, its how you manage who you know’. No mater the quote, the message is clear; its definitely not what you know and you need to make an effort to manage those you know, because future business is born through networks!

Unfortunately, many of us are not efficient networkers. Excusitis claims reasons such as: “I ‘m too shy”, “it hasn’t worked in the past”, “I don’t have time” etc etc. But can you really afford not to network when its the number one reason for business success? and when the number one reason people will leave your business is because they think you don’t care about them? Can you really afford not to show someone you care? Continue reading

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